952-473-1511
Minnetonka, Minnesota
Products
Not every head of hair is created equal which is why we believe in offering multiple hair care lines to better serve each client's needs. Moreover, every company with whom we partner is committed to excellence and integrity - values that parallel our own. Let one of our expert stylists help you find the product that will make you feel like you’ve been to the salon every day.
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed
to solve real-world hair problems.
Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all hair types and textures.
When developing the line, Oribe founders didn’t want to compromise on any detail. They leveraged skin care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving a best-in-class collection that truly meets the needs of the hair-obsessed.
Identity, not accessory
Own your identity, your individuality. Hair is not superficial, it goes beyond looks. Hair evolves with you. Inclusive + diverse products for a personalized approach to hair
Top Shelf Without The Bs
Back of Bottle™ / BOB™ provides you with everything you need in a top-shelf product, minus the BS. Innovative, high performance formulations using premium ingredients without the mystery.
Luxury without clichés. BOB™ is for hair, not hair types.
Beauty Without Toxic Attitudes
Back of Bottle™ / BOB™ celebrates diversity and inclusivity, and believes in the beauty of personal identity.
Our ingredient story
Back of Bottle™ / BOB™ is formulated with ingredients that are high performance, clean, green, and sustainable. Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology. Enhancing the health and well-being of scalp and hair, Back of Bottle™ / BOB™shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle™ / BOB™ shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.
FROM DAY ONE WE KNEW ALURAM WAS GOING TO BE DIFFERENT. IT HAD TO BE DIFFERENT.
So we set out to "build the brand backwards” with a simple formula: Prioritize salons & stylists first.
Salons are the heart of our industry and wonderful assets to our community. Beyond beautiful hair, many stylists are our friends and on some days our therapists too. So we decided to start something special- a relationship where we developed, listened and grew with salons. We heard: “build us an elevated brand with clean ingredients, that is accessible to all” and we went to work.